When organic traffic falls, most owners suspect a Google algorithm update — but a large share of drops are self-inflicted: a deploy that added noindex, a robots.txt change, deleted pages without redirects, or an expired SSL. A CheckSEO audit rules the technical causes in or out within minutes, which is the correct first step of any recovery.
Related reading: SEO Reports , Index Coverage , Website Not Ranking , Technical SEO Audit Tool .
Scan the site and review failing checks: indexability, robots rules, canonical tags, SSL, and broken internal links. A regression introduced by a recent deploy or plugin update is the most common recoverable cause.
Index coverage shows which URLs are eligible, excluded, or high-risk. Pages that silently dropped from the sitemap or lost all internal links stop receiving traffic without any warning.
Save your site as a project with scheduled scans. Score-drop alerts and webhooks tell you the day something breaks — not the month your traffic report does.
Start with the SEO Search tool to review the website quickly and understand the initial score.
Move into the Projects dashboard to track the website as an ongoing SEO project.
Open the related module pages like SEO Reports, Index Coverage, Sitemap, Robots, Content, and Links to understand the result in detail.
These internal links use targeted anchor text so visitors and search engines can move naturally across the main website SEO review topics.
SEO Reports explain score movement, page signals, and shared reporting in a format users can understand.
Index CoverageIndex Coverage shows whether website URLs are eligible, excluded, risky, or in need of review based on CheckSEO signals.
Website Not RankingYour website is not ranking for a reason. Find it in minutes.
Technical SEO Audit ToolContent cannot outrank a broken technical foundation.
Audit first. If checks that previously passed now fail — indexability, robots, redirects, SSL — the cause is likely your site and is directly fixable. If the site is clean, then investigate algorithm updates and competition.
Accidental noindex tags, robots.txt blocking after a deploy, deleted or moved pages without redirects, expired SSL certificates, and broken internal navigation.
Run your site as a CheckSEO project with scheduled scans. You get notified when the score drops, so regressions are caught in days instead of discovered in quarterly reports.
It's simple: enter your website URL on our free audit page and get a full SEO report — score, issues, and recommended fixes — delivered to your email. No signup needed.